Dark Cloud Design – Product Designer – Online Portfolio of Laura Martinez

Every experience should be designed to make the user feel accomplished, delighted and wanting to come back for more.

Who designs these experiences?
That’s a Product Designer, that’s someone like me.

Process

Discover

Start at the problem, ask who the users are, what context they are living in and what they would need in order to solve their biggest pain points.

Define

Agree on the main problems to solve and start defining the scope of work. Aligning business goals next to the user goals gets everyone on the same page.

Design

Validate quickly, presenting low fidelity approaches alongside the more elaborate. Developing an expertise in the quick and deliverable.

Deliver

Creating a working version of the design, requires a strong UX gameplan. Working collaboration muscles with developers and communication strategies with stakeholders.

Case Studies

Lean UX Case Study

This case study explores the Lean UX challenge to build enough of a MVP to learn and illuminate the way to product market fit.

Customer Portal Case Study

Enterprise client was having issues communicating to customers the status of their vehicle transport. The goal of this case study was to design a portal that would provide self service updates.

Enterprise App Case Study

Enterprise client needed to solve an existing business problem in a newly formed line of business. The goal of this case study is to design a new app that will automate quick dispatching.

Design Assignment Case Study

Design a new fashion app that delivers clothing tailored to a personal taste (similar to Trunk Club, Bombfell, etc). The goal of this case study is to show how I would engage stakeholders in my design direction.

The first step in building something new is understanding what problem you want to solve, and for whom.

Portfolio

Testimonials

“Laura has a knack for creating innovative solutions for clients and her high energy, detail-oriented, and creative mind make her the backbone of any project. Laura’s meticulous approach to UX and ability to balance business requirements with user needs is unmatched. She has a strong understanding of user research, information architecture, and user-centered design.”

Travis Simpson

Neudesic

“Laura is incredibly talented; a creative guru! She truly strives to both learn and master all aspects of design– from print to web. Her expertise and proficiency in design and web applications made her indispensable when we worked together at IDT911, now CyberScout. Laura’s talent, paired with her passion to expand her knowledge in her field makes her a valuable asset to any organization.”

Tracey White

CyberScout (formerly IDT911)

“Laura makes great things happen. We’ve worked with her on several high-end design and coding projects. She’s very talented, positive, collaborative, thoughtful, detailed and thorough. She also understands her client’s brand.”

Ethan DeYoung

ClearVoice

“Laura was one of my direct reports at IDT911. I hired her because she was different than every other creative person I’ve ever hired. She presented herself professionally, spoke creatively – yet as a business leader at the same time. As we began to work together, Laura proved to be exceptional at anything and everything she took on.”

Brian Eastwood

IDT911